About Me

Hello! My name is Coco Villamar, and I am originally from the Bay Area, California. I am a senior at the University of Michigan, pursuing a degree in Communications and Media with minors in Entrepreneurship and Data Science. My passion lies at the intersection of data, design, and storytelling. I love finding ways to merge strategy with artistry, whether that’s shaping brand narratives, designing innovative campaigns, or uncovering data-driven insights that bring bold ideas to life. My work reflects a balance between analytical thinking and imaginative problem-solving, and I’m always looking for new ways to blend creativity with business impact.

This past summer, I had the opportunity to gain hands-on experience in the fast-paced world of fashion PR as a Public Relations Intern at Oscar de la Renta in New York City. During my 8-week internship, I contributed to celebrity styling and editorial shoots, conducted trend and influencer research, supported cross-functional marketing initiatives, and played a role in the PR efforts for the Lake Tahoe PS26 show. It was an incredible opportunity to see the power of brand storytelling and high-profile placements up close.

I additionally expanded my experience internationally as a Showroom Intern for MMW Collective at Paris Fashion Week. There, I curated and onboarded sustainable brands, helped manage a 600 sq. m showroom space, and helped foster meaningful connections between over 300 industry leaders, buyers, and exhibitors—all while advancing MMW Collective’s mission of conscious curation, sustainability, and craftsmanship.

I am dedicated to bringing creativity, strategy, and collaboration together to drive growth and elevate brand presence. As I continue to explore opportunities across fashion, marketing, and media, I’m eager to apply my unique blend of skills to create innovative solutions and meaningful impact.

Feel free to reach out and connect!