Launch the collaboration ahead of the 2028 Summer Olympics in Los Angeles, leveraging the global spotlight on sports and culture to introduce Sports D’Époque to the U.S. market. Partnering with Madhhappy not only ties the brand to LA’s identity but also taps into a younger, culturally engaged audience. As part of the rollout, PANTRY, Madhhappy’s café in West Hollywood, hosts a special collaborative pop-up featuring a limited-edition Sports D’Époque drop and themed café offerings, creating an intimate community touchpoint that builds excitement leading into the Games. Additionally, Sports D’Époque’s logo, based on the first French sports symbol before the rooster, and visually reminiscent of the Olympic rings, creates a natural connection to the Games, reinforcing themes of heritage, authenticity, and international sport.