Sports D'Époque
x Madhappy
Sports D'Époque x Madhappy
CONCEPT
For this project, I developed a market entry concept for Sports D’Époque in the U.S., a French vintage-inspired sportswear brand, by designing a collaboration with Madhappy, the Los Angeles–based community-driven lifestyle label.
IDEA
Launch the collaboration ahead of the 2028 Summer Olympics in Los Angeles, leveraging the global spotlight on sports and culture to introduce Sports D’Époque to the U.S. market. Partnering with Madhappy not only ties the brand to LA’s identity but also taps into a younger, culturally engaged audience. Additionally, Sports D’Époque’s logo—based on the first French sports symbol before the rooster, and visually reminiscent of the Olympic rings—creates a natural connection to the Games, reinforcing themes of heritage, authenticity, and international sport.
DESIGN ITERATION 1.0
DESIGN ITERATION 3.0
DESIGN ITERATION 2.0
DESIGN ITERATION 4.0
SPORTS D'ÉPOQUE x MADHAPPY
